Strategic Marketing

Overview

This program helps participants to grow the business by identifying new marketing opportunities, monitoring when market changes occur, adjusting appropriately to those changes and creating an implementation plan in a way that facilitates progress.

Designed For

Sales and marketing professionals, and managers responsible for marketing decision-making.

Content

• Researching potential new markets
• Exploring innovative approaches and creative ideas for their business potential
• Assessing the impact of external factors on marketing opportunities
• Evaluating each component of the marketing mix
• Marketing mix decisions linked to organisational, strategic and marketing objectives

Learning Outcomes

• Identify and investigate marketing opportunities
• Evaluate required changes to current marketing operations
• Evaluate the significance of each component of the marketing mix and their inter-relationships
• Determine the marketing mix for specific markets
• Monitor and adjust a marketing mix

Relationship to Accredited Training

This course meets the requirements of the following units of Competency:

• BSBMKG501B - Identify and evaluate marketing opportunities
• BSBMKG502B - Establish and adjust the marketing mix

These units of competency can be counted as Elective units towards qualifications within the Business Services Training Package.

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