Our marketing courses cover the fundamental principles of marketing, examination of the organisations current market climate, and the creation of strategic marketing plans. Whether you are new to marketing, looking for skills to navigate changes in your businesses traditional market, or if you are looking to expand your business in to a new market, AIMQ Online has a course to support you and your organisation.

Fundamentals of Marketing
There is a growing need to understand the fundamental principles of marketing to keep a competitive edge. This course is designed to provide you with a sound understanding of the key elements of researching and profiling a market, determining the marketing mix, analysing and defining a target market and planning and implementing marketing strategies.

Conduct a Marketing Audit
Marketing audits are an essential activity for organisations to perform on a regular basis to determine what market or markets they are in, who their customers are and what marketing activities are being performed and with what results. A marketing audit is an input to marketing and strategic planning.

Strategic Marketing
This course will arm you with the tools to grow your business by identifying new marketing opportunities, monitoring when market changes occur, adjusting appropriately to those changes and creating an implementation plan in a way that facilitates progress.

Management Diagnostics provides solutions that can easily be used by individuals, teams, trainers, coaches, managers, HR professionals, and others engaging in or managing a development journey. Assessments of this kind can help individuals to reflect on their relative strengths and development needs on a structured basis.

Sales Effectiveness Profile Tool - Online
In an increasingly competitive world, an effective salesperson (no matter what they may be trying to sell) needs a wide variety of skills and competencies in order to be successful. Not only is this list of competencies a long one, but the skills needed are likely to vary in the four major phrases of the sales cycle – prospecting, negotiating the sale, closing and providing follow up service.

Service Effectiveness Profile Tool - Online
This skills profile is a broadly based instrument that looks to measure the personal service giving capabilities of individuals. This is aimed at all kinds of service giving positions including retail shop staff, direct customer relations with people, counter tellers and call centre staff.

Management Books is the online portal to the Australian Institute of Management - Qld & NT's specialist business, management and training resources bookshop. Management Books is an official stockist of Harvard Business School Press titles.

Data-Driven Marketing : The 15 Metrics Everyone in Marketing Should Know - Mark Jeffrey
Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.

The New Rules of Marketing and PR - David Meerman Scott
This book gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment - at a fraction of the price of a traditional marketing campaign.

Marketing Metrics - Paul Farris & Neil T Bendle
This edition covers a wide spectrum of marketing and measurement issues, including: customer perceptions, market share, competitive analysis, margins and profits, product and portfolio management, customer profitability, sales force and channel management, pricing strategy, promotion, advertising media, web metrics, and much more. It also demonstrates how to use marketing metrics as an 'X-ray' to discover leading indicators, and identify crucial new opportunities and challenges. .