Certificate IV in Marketing BSB41307

The marketing discipline provides managers with a framework for successfully positioning, promoting and distributing products and services. AIM's Elective offerings have been structured to ensure participants are able to achieve a well balanced knowledge and skill set in marketing and broader business areas.

Recommended For

This qualification is designed for emerging managers, particularly in sales or marketing, who wish to gain a broad understanding in the ways in which product, price, promotion and distribution strategies can be best utilised. The qualification explores the evaluation of marketing opportunities and trends in a practical and contemporary fashion.

Learning Outcomes

  • Segment the market
  • Identify market trends
  • Determine a marketing position strategy
  • Monitor and review marketing performance
  • Present for maximum effect
  • Understand how best to market products and services
  • Understand professional networking

Learning Time Period

This qualification must be completed within 2 years of commencement.

Assessment

Assessment for this qualification includes underpinning knowledge questions, work-based projects and third party reports.

Requirements to receive the Certificate IV in Marketing

This qualification requires the successful completion of 10 units of competency.

Unit of Competency

AIMQ Online Course

Course Code
Core Units
BSBMKG401B Profile the market Fundamentals of Marketing
60677
BSBMKG402B Analyse consumer behaviour within specific markets
BSBMKG408B Conduct market research
BSBMKG409A Design direct response offers
BSBCMM401A Make a presentation Powerful Presentations
60067
BSBREL401A Establish networks Business Networking – Sharing Professional Knowledge
60372
BSBCUS401A Coordinate implementation of customer service strategies Exceptional Customer Service
60141
BSBMGT401A Show leadership in the workplace Frontline Leadership
60783
BSBWOR402A Promote team effectiveness Working in Teams
60787
BSBWOR401A Establish effective workplace relationships Effective People Skills
60081

Online Qualification Details
BSB Code: 41307
Access: 12 months
Non Member: $3325.00
AIM Member: $2800.00
 
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