Diploma of Marketing BSB51207

The Diploma of Marketing focuses on marketing from a strategic point of view and is an ideal qualification for people at management and senior management roles in marketing.

Recommended For

Senior Managers with sales and marketing responsibilities would particularly benefit from this qualification.

Learning Outcomes

  • Determine marketing opportunities
  • Adjust the marketing mix
  • Develop and deliver a marketing communications plan
  • Monitor and review marketing performance
  • Understand and display Leadership in a marketing environment

Learning Time Period

This qualification must be completed within 2 years of commencement.

Assessment

Assessment for this qualification includes underpinning knowledge questions, work-based projects and third party reports.

Requirements to receive the Diploma of Marketing

This qualification requires the successful completion of 8 units of competency consisting of 7 Core units and 1 Elective unit.

Unit of Competency

AIM Course

Online Course Code
Compulsory Units
BSBMKG506B Plan market research Fundamentals of Marketing
60677
BSBMKG409A Design direct response offers
BSBMKG507A Interpret market trends and developments
BSBMKG514A Implement and monitor marketing activities
BSBMKG515A Conduct a Marketing Audit Conducting a Marketing Audit
60210
BSBMKG501B Identify and evaluate marketing opportunities Strategic Marketing
60345
BSBMKG502B Establish and adjust the marketing mix
BSBFIM501A Manage budgets and financial plans Budgets and Finance
60626
 

Online Qualification Details
BSB Code: 51207
Access: 12 months
Non Member: $1900.00
AIM Member: $1600.00
 
Book Now - $1900.00
AIM Members - $1600.00
 
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